Premiere Pro makes it easier to export content optimized for multiple social platforms and delivery formats. Video creators today must often export video in multiple formats. Adobe writes that the header bar will be a universal design element across Creative Cloud applications, promising an easier-to-use and more consistent experience. The header bar includes direct access to task-specific workspace dropdown menu and Quick Export functionality. The new header bar is designed to integrate the core phases in the editing process, including importing, editing and exporting. It is easier than ever to import content from multiple file paths and start a new project. You can still import through the finder and media browser if you want to, but you no longer must. It allows editors to access their content easily and quickly. The new Import Mode is a media-first experience. The result is a dramatically different user interface that is more streamlined and modern without sacrificing usability. To balance traditional post-production video editing needs and the demands of those working with new types of video content, the Premiere Pro team put together a cross-functional team from product design, research, engineering and customer experience, who worked closely with real Premiere Pro users. Different video platforms have significantly affected user demands. For example, social media video wasn't around when Premiere Pro was created. It's further complicated by changing editing and publishing demands. It's challenging to modernize a nearly 30-year-old application. The refreshed interface has been a long time coming. The new update introduces a refreshed import and export experience and a streamlined header bar.Īdobe says the revision results in workflows being 'easier to learn, more efficient and more enjoyable.' Adobe continues, 'We want Premiere Pro to become a more intuitive, yet powerful editing tool that is ready to meet the demands of tomorrow while also helping today's creators to meet the demand of delivering high-quality content at quick turnarounds and optimizing content for multiple social platforms.' Today, Adobe announced a major revision to Premiere Pro, including a radically improved end-to-end experience.
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